Title

AI Adidas

AI Adidas

Category

Commercial

Client

Spec Commercial

Spec Commercial

Year

2026

2026

Overview

A speculative Adidas commercial exploring the future of AI-driven filmmaking.

This project experiments with how generative AI can merge fashion, motion, and cinematic storytelling into a new form of commercial production.

The film blends multiple visual aesthetics — minimal studio product design, cyberpunk street culture, and futuristic luxury visuals — to showcase how AI tools can rapidly prototype bold brand campaigns.

Created as an independent AI spec advertisement, the project explores how creative directors can use generative workflows to develop high-end visual concepts for global brands.

Credits

Director

Roger Rangel

Roger Rangel

AI Gen Workflow

Roger Rangel

Roger Rangel

Product Design

Roger Rangel

Roger Rangel

Editor

Roger Rangel

Roger Rangel