Title

Glaciär

Glaciär

Category

Commercial

Client

Spec Ad Concept

Spec Ad Concept

Year

2026

2026

Overview

A cinematic automotive concept exploring dual-purpose mobility.

A near-future brand film blending family intimacy with arctic performance. Designed as a speculative campaign piece, the film examines how everyday utility and extreme capability can coexist within a single vehicle identity.

Credits

Vehicle Concept & Design

Hanum Jeong

Hanum Jeong

Workshop Director

Rishav Kumar

Rishav Kumar

Film Concept & Direction

Roger Rangel

Roger Rangel

Visual Direction & Editing

Roger Rangel

Roger Rangel

GenAI Production Pipeline

Roger Rangel

Roger Rangel